We wanted to talk to people who were authentic to the sport of basketball, but also authentic to the world of entertainment and music and culture.
Jay wanted the experience from as soon as you load the game to feel like something he did and was something he was involved with.
He was focused with everything off the court.NBA 2K13 - Official Trailer
He knew so much about it that he was even weighing in on certain aspects of gameplay, which was a huge surprise to us. He loves this franchise and you can tell just talking dow jones stock after hours him that he knows it very well and plays it very well.
And that how much did jay z make from 2k13 a big deal to us. We wanted someone who was as engaged with the franchise as they were with the sport. And Carter seems to agree, adding via statement: As for the soundtrack hand-picked by Jay-Z, here are the tracks you can expect to hear once the game drops on Oct.
NBA 2K13 - Wikipedia