How much money does the ncaa make off of college sports

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By Sara Ganim, CNN Investigations Updated GMT HKT June 10, Chat with us in Facebook Messenger. Find out what's happening in the world as it unfolds. JUST WATCHED Ex-athletes sue NCAA in antitrust suit. Ex-athletes sue NCAA in antitrust suit It was fourth and long and the clock was ticking down to half-time when the quarterback launched the Hail Mary pass.

Tyrone Prothro charged down the field, reached around his opponent's head and caught the football, tumbling into the end zone to score for Alabama, still wrapped around the defender. The amazing catch propelled Prothro to stardom and, for a few weeks, the all-star receiver was one of the most talked about athletes in the world of college sports.

The play was shown over and over again on television. That was September 10, Less than a month later, he shattered his leg, and with it, his NFL prospects. Prothro graduated from the University of Alabama but never made a cent from the thing he studied the most -- playing football.

JUST WATCHED Ex-athlete sues NCAA for cut of profits. Ex-athlete sues NCAA for cut of profits While Alabama and the SEC cashed in on the astonishing play that was to win Best Play of the year in the ESPYs, Prothro struggled. He spent years fruitlessly trying to land a coaching job while working as a bank teller and then in pest control.

That's the reality for many college athletes -- one that Prothro and more than a dozen other athletes are trying to change. They are all part of former UCLA basketball player Ed O'Bannon's lawsuit against the NCAA, which went to trial on Monday. The suit seeks to end the NCAA's control over the rights to college athletes' names, images and likenesses. As it stands now, when they commit to a university, players are required to sign a waiver that relinquishes their right to their own likenesses in every form.

That means they can't make money off their television appearances, their jerseys, or in any other way. Their universities get any revenues from selling sports paraphernalia or other material related to the players. The O'Bannon suit alleges the waivers the athletes are required to sign are illegal, and they want players to be able to collectively negotiate the terms of their likenesses. Basically, they want a share of those profits. A win for O'Bannon could change college sports drastically.

The NCAA might have to restructure its amateur model, even start paying college athletes. Judge Claudia Wilken, who will decide the suit, has so far given the plaintiffs almost everything they've asked for, including the ability to amend and modify their lawsuit to give them a better chance at winning.

That may be no indication of how she'll rule at the end of the trial, which began Monday in federal court in Oakland, California. But experts in college sports and anti-trust law are predicting O'Bannon will prevail. Legal appeals will likely delay a final outcome for years, but the O'Bannon suit is still in a position to be the first major NCAA reform effort to take hold. The NCAA did not respond to repeated requests for comment over several days on O'Bannon's suit and the broader issues.

Already the issues brought up in the case are having an effect — even before any ruling is made. Northwestern will sell only jersey number 51, in honor of its head coach, Pat Fitzgerald, and legendary Chicago linebacker Dick Butkus. The NCAA's argument in both the ongoing O'Bannon suit and another one filed by former quarterback Sam Keller, also in federal court in Oakland, California, is that it is trying to protect the amateur model of college sports. InEd O'Bannon was five years' retired from professional basketball.

He'd worked hard maingear shift super stock specs save money from his nine-year career in the NBA and Europe and was living a modest life with his wife and children in Las Vegas, when, during a visit at a friend's home, he first saw himself in an EA Sports college basketball video game.

He decided it wasn't fair that while he was grinding away at work each day, the NCAA and EA sports were making big bucks off his likeness. In the last five years, his lawsuit has expanded to become the symbolic antagonist to the NCAA, which organizes college sports -- both those that generate revenue basketball and football and others such as soccer and lacrosse. I want the way the NCAA does business -- I want that to change.

For several years it was merged with the similar suit filed by former quarterback Keller. Then last year, EA Sports settled and the company announced it would make no more video games featuring college teams.

Keller's suit against the NCAA was separated and the settlement was announced Monday as testimony began in the O'Bannon case. During O'Bannon's testimony in court Monday, NCAA lawyers asked if O'Bannon understood the worth of being a college athlete -- the free training, free coaching, free use of facilities, plus an education at UCLA, and the opportunity to travel.

All of those benefits, NCAA lawyers said during questions on cross-examination, are paid for cashmans cork bookmakers the revenues from television broadcasts of the games O'Bannon is suing about.

In turn, O'Bannon's testimony focused mostly on how much of a time commitment basketball was during his time in college.

His testimony was very similar to that of former Northwestern quarterback Kain Colter, when Colter testified before the National Labor Relations Board in February, successfully convincing the board that college football players are the stock market worksheets of their universities.

Like Colter, O'Bannon said he was kept from taking certain classes, that UCLA basketball was 5 minute binary options hourly signals number one priority, over school, and that it involves an intense schedule.

I was an athlete. I did basically the minimum to make sure teknik forex untung terus I kept my eligibility academically so I could continue to play.

A sports economist, Robert G. Noll, who testified on behalf of the O'Bannon plaintiffs said that the NCAA has complete control over the college sport market. That goes right to the heart of O'Bannon's argument that, as it stands now, the NCAA forces athletes into signing a waiver relinquishing their rights if they want to play.

There are no other options, except for not playing at all. Noll also pointed out that no other nation has intercollegiate athletics like the United States. The NCAA is expected to have its make money organo gold expert economist take the stand later in the trial and dispute what Noll said. One person who probably won't be heard from is NCAA President Mark Emmert.

He was on O'Bannon's witness list, but O'Bannon attorney Michael Hausfeld told reporters when the first day concluded that the NCAA says Emmert is not available.

The NCAA Makes Billions and Student Athletes Get None of It | The Nation

For O'Bannon to win, the judge would have how much money does the ncaa make off of college sports agree that the waiver that players are forced to sign is illegal and demand that the NCAA pay athletes for the rights virginia 529 vest investment options their likenesses. This would completely change the way the NCAA works, and that would mean athletes would need some kind of union to negotiate.

Already there is an organization on the sidelines waiting to help players handle the details. Unlike some of the other lawsuits against the NCAA that seek a free market for athletes, the O'Bannon case would put cash in the pockets of a large number of athletes -- maybe even benefiting those in the non-profit-generating sports.

Feinberg says he envisions that the pool of money from television revenues would be evenly distributed to athletes on teams that are televised. Players featured in video games and those whose jerseys are sold would get a cut of those profits, too. O'Bannon dropped the part of the lawsuit that would have sought payment for former players, but they could still potentially get royalties when classic games are aired on TV in the future. In all cases, the pay would come only after an athlete graduates or leaves school.

There is a catch -- O'Bannon is only suing the NCAA, and the NCAA doesn't make money off regular season television games. Revenue from the NCAA specifically comes from March Madness television contracts and from sports paraphernalia sales. It's the conferences and the schools that negotiate the TV deals for -- and profit from -- Saturday football and regular season basketball games.

Sports-law attorney Michael McCann says he doesn't see that as much of a problem. He thinks that the NCAA could easily demand each of its member schools share in its new burden, and pull the money from universities and "demand that each member school contribute its fair share.

Yet critics of the O'Bannon suit say it's a weak anti-trust claim, and that O'Bannon is suing the wrong entity, because the NCAA doesn't make money from the regular season television contracts. Still, Roberts says that based on the public support and recognition the O'Bannon case has gotten, he thinks it's likely to win at trial but lose on appeal. Other efforts to dismantle the current NCAA model that have had less publicity might actually be more legally sound, Roberts said.

how much money does the ncaa make off of college sports

At the heart of all the lawsuits is a core challenge to the current NCAA model. All the critics maintain that the NCAA is not keeping its promise to pay players with a free education. A CNN investigation found many public schools admit revenue-sport athletes with SAT and ACT academic scores far below the average of their peers.

That leads to instances where players are forced into hodgepodge majors, grouped together in easy classes and getting too much help from tutors.

A key example of that is at the University of North Carolina, where whistle-blower Mary Willingham and former athletes say "paper classes" were used to keep eligible athletes who were admitted at much lower standards than the rest of the student body. The NCAA has been widely criticized for not punishing UNC after the scandal was revealed. And many reformists have told CNN they believe it's fear of the O'Bannon suit that led the organization to look the other way at UNC. Willingham is listed as a potential witness in the O'Bannon trial.

It's unclear if she will testify, but she told CNN this week that she was told to be on standby. O'Bannon's lawyer couldn't be reached for comment. For Prothro, there is no chance of cashing in on that ESPY-winning catch.

Last month, the plaintiffs gave up their request for monetary damages in exchange for a bench trial, meaning there will be no jury, and the judge will make the decision. Tyrone Prothro became the most talked-about college athlete, but his career hopes soon shattered. O'Bannon says the goal isn't to make money, it's to change the culture of the NCAA and college sports.

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