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India's secret army of online ad 'clickers' N Vidyasagar NEW DELHI: Housewives, college graduates and professionals are rushing to click paid Internet ads.

With her baby on her lap, Maya Sharma name changed gets down to work every evening from her eighth-floor flat at Vasant Vihar.

Maya's job is to click on online advertisements. Traffic to click overseas Internet ads - from home loans to insurance - is spreading fast in India. I care only whether to pause 60 seconds or 90 seconds, as money is credited if you stay online for a fixed time," says another user. Here's how it works: With performance-based deals becoming dominant on the Internet, intermediaries have sprung up to "do the needful". As competition intensifies, people are using every trick to increase their revenues," says Sam Balsara, CMD, Madison.

The trend is catching up in India.

Says Goutam Rakshit, chairman, Advertising Council of India: And anybody who can manipulate numbers gets the edge. This is unethical, and needs to be curbed. Calling itself an Internet advertising company that shares profits with members, it gives three options to earn money — by clicking on website links via e-mails that they send, by clicking on banners and text ads in their paid-to-click section, and by referring others to the website.

No wonder Internet ad firms have been floated in neighbourhood colonies, promising to share "secrets" to earning in dollars by clicking online ads for an upfront fee of Rs to Rs 1, Stay updated on the go with Times of India News App.

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