With its real-time exchange screens, rapidly fluctuating prices and secondary markets, it has the feel of a trading floor, without the unnerving risk of a market tumble. Having previously specialized in options at what was then Price Waterhouse and is now known as PwC, Magnin is no stranger to the finance sphere and understands the ins and out of market movements.

Bar owner Alan Grant, however, is still getting used to the financial lingo and strategies, revealing that he has no previous experience in the industry. But I think [the people employed in] the City, as a demographic, are early adopters when it comes to technology.

So far, that assertion seems to have held true. It is still early days for Reserve Bar — it opened in June — but it seems to be resonating with the target audience of traders and bankers seeking to test out strategies in a lower-risk environment.

And it is easy to see how they can get totally into it. No, you want to buy your tipples at rock-bottom prices. That is why you need a strategy, perhaps like that of Carl Marrota, a private trader who works around the corner. For other patrons, the strategizing extends beyond personal consumption, with some scouring the marketplace for is investing in the stock market gambling? as soon as their drinks have been poured or mixed, bar owner Grant said.

A guy recently bought 10 shots and then went down to another table to try to sell them with a pence profit. Or the oodles of tequila shots that seemed like such a brilliant idea on Tuesday may no longer hold the same appeal.

The Drink Exchange

Sara Sjolin is a MarketWatch reporter based in London. Follow her on Twitter sarasjolin.

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