This module will provide you with a managerial and critical understanding of how brand strategy integrates a variety of perspectives - the social, psychological, managerial and creative aspects of branding. Students will master the language of brand strategy, discover how the brand function fits with the other functions of an organisation, and learn how this knowledge can be applied in the managerial context.

Students will learn to use their powers of logic and deduction to infer brand strategies from an examination of the observable elements of brand expression, and in the process they will explore the vital importance of creativity and emotion in marketing. They will also learn to think for themselves about the role brands currently play in cultures of consumption around the globe.

MKTG Strategic Marketing | Marketing | Lancaster University Management School

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MKTG Brand Strategy | Marketing | Lancaster University Management School

LUMS Department of Marketing Undergraduate Study in Marketing Marketing Modules MKTG Brand Strategy Leave feedback. Department of Marketing About Us Undergraduate Study in Marketing Marketing and Advertising at Lancaster Study Abroad Placement Year Alumni Profiles Marketing Modules MKTG Introduction to Marketing MKTG Marketing Simulation MKTG Advertising Simulation MKTG Marketing Research MKTG Marketing Fundamentals MKTG Consumer Behaviour MKTG Marketing Management Essentials MKTG Marketing in the Supply Chain MKTG Icici bank exchange rate usd Marketing MKTG lancaster university brand strategy Strategic Marketing MKTG Marketing Research and Consultancy Project MKTG Industrial Project MKTG Marketing Dissertation MKTG Marketing Innovation MKTG Advanced Topics in Consumer Behaviour MKTG Brand Strategy MKTG Marketing of Services MKTG Management of Marketing MKTG Business-to-Business Marketing MKTG Advertising Research MKTG Marketing Extended Essay MKTG Brand Strategy This module will provide you with a managerial and critical understanding of how brand strategy integrates a variety of perspectives - the social, haramkah trading forex, managerial and creative aspects of branding.

Home LUMS Department of Marketing Undergraduate Study in Marketing Marketing Modules MKTG Pages within Department of Marketing: Introduction to Marketing - - - - MKTG Marketing Simulation - - - - MKTG Advertising Simulation - - - - MKTG Marketing Research - - - - MKTG Marketing Fundamentals - - - - MKTG Consumer Behaviour - - - - MKTG Marketing Management Essentials - - - - MKTG Marketing in the Supply Chain - - - - MKTG Advertising - - - - MKTG Digital Marketing - - - - MKTG Strategic Marketing - - - - MKTG Marketing Research and Consultancy Project - - - - MKTG Industrial Project - - - - MKTG Marketing Dissertation - - - - MKTG Marketing Innovation - - - - MKTG Advanced Topics in Consumer Behaviour - - - - MKTG Brand Strategy - - - - MKTG Marketing of Services - - - - MKTG Management of Marketing - - - - MKTG Business-to-Business Marketing - - - - MKTG Advertising Research - - - - MKTG Marketing Extended Essay - - - - MKTG The Organization of Destruction in the 21st Century - News - Events - People - New Directions in Leadership Studies: Contact Us Lancaster University Management School Lancaster United Kingdom LA1 4YX management lancaster.

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